The Insider: Issue 027
This week, we’re thinking about NFTs, building massive followings, and charting the uncharted. Plus, when an iconic online marketer figures out how to sell 1 million books in 24 hours without any sort of MLM scheme involved, we pay attention. Check it out.
Last Week This Week
The nation’s largest MLS, California’s CRMLS, launched a venture fund. This is one of those things that’s not big news in and of itself, but does capture, shall we say, the nature of the times. Say it slowly and let it sink in: A ... regional ... multiple ... listing ... service ... has ... launched ... a ... venture ... fund.
Whatever you make of the above, Perchwell, CRMLS’s first investment, is worth keeping an eye on. The company is an interesting hybrid of transaction management, client management, broker business dashboard, and MLS front-end. The company’s lead investor is Founder’s Fund, which is led by Opendoor Chairman and Co-Founder Keith Rabois. Lots of dots to connect here.
Compass launched a ranch and land division — a smart move, in our opinion. Sure, cattle ranchers buy and sell property, but so do affluent lifestylers looking for a big change and wide open spaces. There are a lot of those now. Whatever volume this venture does, or however broadly it expands, we like the story it allows Compass to tell.
Have You Heard About This?
NFTs Easy As ABCs
Surely, you’ve heard some buzz about NFTs, given some are now fetching millions of dollars (like this one-of-a-kind CryptoPunk 6459 listed for $1.82 million Jessica is saving up for). But what is this about, really? Is it a frenzy that doesn’t apply to most of us? The future? A ponzi scheme? We loved this in-depth discussion Tim Ferriss facilitated with investors Chris Dixon and Naval Ravikant as a primer on the topic for those who still haven’t quite wrapped their heads around it. We left this feeling energized and inspired about the future of NFTs and Web3.
What's Inside
Need a space to float an idea, ask a question, or ask for help? That’s what our Inside Community is for. Join the conversation in our private LinkedIn group here.
Coming this week: A Spotlight Interview with Chris Stuart, President of Place, which just raised $100 million from Goldman Sachs to bring managed services to real estate teams.
Inspiration Point
Sorry, Neighbors
60 million views in one year. That’s what this one seemingly nice guy in his basement, “Office Drummer,” (aka MotherTurf) celebrated last week. This has nothing to do with real estate or even marketing or brand, other than to point out the maxim that proves true time and time again… put out good vibes and value and the people (and maybe even the money) will eventually follow. We stumbled upon this guy rocking out on his home drumset in a button up and tie one evening and have been hooked ever since. His energy is infectious, his positivity genuine, and his taste in music superb. Dave Grohl fans: you’re gonna want to check out this one.
Doodles, Tech and A Million Books
ββThe Web’s favorite Internet marketer Gary Vee sold 1 million copies of his upcoming book in 24 hours through the creative use of NFTs. Growth Marketer Alex Garcia has the breakdown of how he did it here. Lately this whole issue of NFTs is starting to feel much more imminent and less fringe. People who really get it seem to all be saying we are still very early — meaning it’s not too late, but also it’s happening quickly. Be sure to check out Marc’s deep dive on NFTs in real estate in your Inside library.
Quote of the week
“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
β George Bernard Shaw
